Our team is excited to announce a partnership with Dr. Noel Capon of Columbia Business School. Dr. Capon is an internationally recognized expert in sales management and key strategic global account management. His research has been extensively focused on transforming modern sales teams to achieve critical business goals. Dr. Capon has published more than 20 books, including Key Account Management, Corporate Strategic Planning, and Total Integrated Marketing. His book Key Account Management is reputed as "the Bible" of key account management. Dr. Capon's marketing framework, the Four Principles of Marketing and the Six Marketing Imperatives, have helped numerous Fortune 500 corporations improve their marketing performance.
Sales Eats First examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. The book shows that today's most successful companies are customer-motivated organizations where sales has the recognized responsibility for identifying customer needs and crafting and delivering solutions to meet those needs as an equal partner with marketing, product development, and other functions.